An NPR member station
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
Our signal in Bonners Ferry and Omak is seriously impaired due to weather— Learn more here.

Natural Santa Claus

For all those shopping mall Santas who have to stand in for the real Saint Nick, half the challenge is presenting a believable appearance. And fake beards are really not all that convincing. Frank Martinez, vice president of operations for Naturally Santa Inc., tells Jacki Lyden how the 10-year-old Colorado Springs, Colo. company has responded, by dispatching real-bearded Santas across the country. (4:00)

Copyright 2002 NPR

Jacki Lyden
Longtime listeners recognize Jacki Lyden's voice from her frequent work as a substitute host on NPR. As a journalist who has been with NPR since 1979, Lyden regards herself first and foremost as a storyteller and looks for the distinctive human voice in a huge range of national and international stories.