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Philip Morris Takes New Company Name, Image

Philip Morris, the global tobacco, food and beer conglomerate, changes its corporate name to the Altria Group. The change reflects the company's view that it's no longer just a tobacco business. But critics say the company seeks a less controversial image. NPR's Debbie Elliott reports.

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NPR National Correspondent Debbie Elliott can be heard telling stories from her native South. She covers the latest news and politics, and is attuned to the region's rich culture and history.