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Business Support & Underwriting

Connect with the People Who Shape Our Region

Spokane Public Radio brings leaders and cultural enthusiasts to a world of ideas with award-winning local and regional reporting, music discovery, and national news, talk plus entertainment from NPR.

 Our audience shows appreciation of sponsors by choosing and recommending them.

How SPR Program Underwriting Works

We work with you to craft a schedule that cultivates awareness, creates affinity for your brand and helps generates results.

1. We create clear and direct messages based on the information you provide us   

2. Your message resonates with our audience in a clutter‑free environment

3. Our audiences take action as interest and your brand coalesce

Learn more about Business Support Program Underwriting:

Business Support with KPBX

Business Support with KSFC

Modern Audio with Timeless Appeal

A marketing partnership with SPR adds credibility and cause‑related dimensions to brand building. Spokane Public Radio stations accompany news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

Our Listeners Make Things Happen

A highly engaged audience connecting with content to inform their decisions and inspiration to fuel their creativity.


They prioritize education and lifelong learning


They create word-of-mouth influence among personal and professional networks


With discretionary income, they have immense purchasing power


Passionate about the arts, they find inspiration at cultural events & SPR


They lead and participate in local initiatives

Business Underwriting Gets Results & Recognition

82% of listeners take action in response to a public radio sponsorship message.

73% of listeners hold a more positive opinion of a company that supports public radio.

70% of listeners prefer to purchase products and services from public radio sponsors.

Source: Kantar, NPR State Sponsorship Survey, April 2021

Here's What Current Underwriters had to Say About Business Support

“We like to underwrite on Spokane Public Radio because listeners seem like our kind of customers. They understand the importance of shopping local and shopping small.”

— Pottery Place Plus

“We decided to become SPR underwriter with a referral from a client of our Wine Club. That paired with the fact that we are avid listeners was an opportunity for a business that relies so much on the community to give back to that community.”

— Brendon Townshend, Townshend Cellar

“Underwriting SPR programing fulfills for us both our desire to reach our target market and really an aspiration to support organizations that make our community vital.”

— Paul Read, Journal of Business

“My marketing goals when working with KPBX are less about promoting the gallery and more about promoting the arts and humanities as a whole throughout our region.”

— Blair Williams, The Art Spirit Gallery

“I think it’s a win-win because I can support public radio and also build brand awareness for my law firm. Plus it remind people that we’re out there -- . thoughtful people who take time and consideration in hiring a professional to help them. SPR listeners fit our demographic perfectly.”

— Steve Graham, Law Office of Steve Graham

“I appreciate the stations’ reach as a business owner. My service range is all of Eastern Washington and North Idaho. I appreciate the stations quality programming and their deep roots in Spokane.”

—Gavin Tenold, Northwest Renewables

Ready to Get Started?

To get started with an SPR partnership, please email our front desk at We look forward to working with you!

Business Support with KPBX

Business Support with KSFC