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Present at the Creation: The Marlboro Man

As part of Present at the Creation, a series exploring the origins of American cultural icons, NPR's Kathleen Schalch reviews the history of The Marlboro Man. The cigarette brand had been marketed to women, but in the 1950's, a new ad campaign was created to appeal to machismo of the World War Two generation male.

Copyright 2002 NPR

Kathleen Schalch
Kathleen Schalch is a general assignment reporter on NPR's national desk. Her coverage can be heard on NPR's award-winning newsmagazines Morning Edition, All Things Considered, and Weekend Edition.