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Duranguense: Mexico Meets the Midwest

A new musical style has come in from the farther reaches of the Mexican community and taken the industry by surprise: Duranguense.

Though most homegrown Spanish-language music comes from California or Texas, Duranguense is based in Chicago and is inspired by one of Mexico's least populated states, Durango. Still, its popularity is central: As many as five of the top 10 spots on Billboard's Latin charts in the past year have belonged to the genre.

In and around Chicago, there's a kind of Durango fever visible at the record store. Kids pass over their once-favorite rap artists for Duranguense CDs.

Still, many of the music's fans know little about the actual region. Durango's stark, mountain countryside may be familiar only as a movie landscape to many, since it forms the backdrop of such old Westerns as The Sons of Katie Elder, starring John Wayne.

Aficionados embrace Duranguense's rough-and-tumble provenance by dressing the part: Young men frequent Western-wear shops for chunky buckle belts, cowboy boots and the requisite sombrero. The outlaw is a running theme in the songs, where musicians make subtle references to the drug trade.

Durango's connection with Chicago was forged in the early 20th century, when Midwestern railroad companies lured workers from the state that had the most railroad development before the Mexican Revolution, according to historian Javier Guerrero.

The population of Durango has declined, but its borders have expanded to include a community in Chicago and surrounding towns. It's a community you won't find on any map, but must listen for: Durango, Illinois.

This piece is part of a larger project called OchoTEEN, produced by Melissa Giraud and edited by Julie Subrin.

Copyright 2022 NPR. To see more, visit https://www.npr.org.

Melissa Giraud