Audience

Transformations 2020                                                 Audience and Access

Spokane Public Radio has embarked on a $1,000,000 campaign for Audience and Access. Audience development will focus on underserved populations including rural, diverse, military, and younger populations. This will also require growing our capacity for producing and providing access to SPR content. 

Nationally, the demographics listed above have been historically underserved by public media. Due to SPR’s location and changing demographics, the station is especially well placed to improve outreach and service to these populations.

Access is key: This involves expanding our presence and content on several platforms including podcasts, the NPR One app, and adding our locally produced programs to national platforms. It includes upgrading traditional radio equipment. 

Overlap: There is considerable commonality in the audience development and access sides of this initiative. Upgraded broadcast equipment is needed to secure our service while new computers and software are needed to expand access to our increasing digital resources. 

You can help. Your gift to this initiative will help secure our service for our communities while helping us provide access and outreach to underserved populations. 

Please make your pledge or give now:

Fill out and mail in our Audience and Access Donation Form                                                                  or                                                                                                                                                                                 Donate online and select "Audience & Access Campaign" under type of gift on this form

You can read more about the Transformations Campaign here. 

Your gift may have substantial tax benefits. Please consult your tax advisor or attorney.